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Dorothy Perkins is a multinational women’s fashion retailer based in the United Kingdom operating through its multiple stores and online website. Dorothy Perkins has come a long way since its inception in 1909 from being a hosiery and underwear seller. The Company has not only enhanced its product portfolio to encompass all items to make a woman beautiful but also has expanded its global reach. Dorothy Perkins has embraced technology in the right way to develop a buzzing website, a mobile version of the website and a mobile app.
Established more than 95 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with nearly multiple UK stores and international outlets. Dorothy Perkins is renowned for affordable, feminine fashion and stylish signature prints. The range of clothing and accessories is updated weekly in store and daily online so there’s always something new to discover. Dorothy Perkins clothes come in sizes 6 to 22, and include Tall, Petite and Maternity collections, as well as shoes and accessories to complete your look.
Primarily aimed at 25- to 35-year-old women, Dorothy Perkins sells both its own range of clothes and branded fashion goods. Dorothy Perkins stands for fashion and richness. Fashionistas looking for something unique, creative, yet affordable can turn to Dorothy Perkins and will be floored by the multiple options. Dorothy Perkins is born for women to make them look and feel beautiful and enchanted.
Dorothy Perkins regularly issues a subscription based magazine that is highly regarded by every fashionista. The magazine includes write-ups on fashion trends, what’s in and what’s out, suggestions and advise, recent developments, upcoming offers. The Company also reaches out to its esteemed customers through its blog and social media activity. The Company believes to keep in touch with it patrons so as ‘to be there, when in need’.
Fashionable yet contemporary
Dorothy Perkins believes in providing all that a women would want to look gorgeous and pretty. From apparels to accessories, one can only imagine as to what the website has in store or each woman, across age, shape and income status.
The Clothing section is carefully segregated between by category, by collection, by fit, by brand and by trend. Patrons find it easy to identify the exact cut, colour, fit, dress length and type by filtering down using the advanced filter options. Dresses, Tops & T-Shirts, Blouses & Shirts, Tunics, Knitwear, Kimonos, Jackets, Jeans Trousers, Swimwear & Beachwear are few of the types of clothing available on the website.
Dorothy Perkins have been widely praised for the dresses on store that are of premium fabric, excellent cuts, fashionable and affordable. Due to this large acceptance, Dorothy Perkins has created a separate section for those patrons who only want to indulge themselves in these dresses. The Dresses section categorises the same into Long dresses, Bodycons, Maxis, Midis, Pencil, Pinafores, Shift, Skirts Dresses, and Skater dresses.
The Shoes and Boots section has options between shoes- flats, heels, sandals, wedges, trainers and boots. One can also filter it down as per brand. Dorothy Perkins also stocks wide fit shoes.
Dorothy Perkins in its effort to provide a wholesome experience also stocks matching accessories to go with those special dresses pulled up by the customers. Accessories include bags, jewellery, watches, scarves & Stoles, wraps, belts, socks & tights and sunglasses. One can also search through these rich section by way of collection- summer and occasion.
What separates Dorothy Perkins from similar fashion websites is their understanding about women, their choices and fashion. Dorothy Perkins has a separate section for women by type- that eases the process of searching for clothes. Instead of wondering whether this dress will fit one, patrons can simply filter it down to their body type and be less worried whether the chosen fits them or not. Dorothy Perkins categorises this section into Petite, Tall, Plus Size and Maternity. The website makes available all types of clothing to the various categories of this section including dresses, tops, knitwear, jeans & trousers, jackets & Coats, and skirts.
Dorothy Perkins has a dynamic display that is changed seasonally to be in tandem with the ongoing fashion. Hence, once the fashion changes, Dorothy Perkins rejigs the items on the website.
Safe and Secure Payment System.
Dorothy Perkins aims to provide a satisfying experience throughout the purchasing process starting from selecting items to buying them. Dorothy Perkins has a safe and secure payment system that ensures all personal information of customers are not shared and kept confidential.
Dorothy Perkins accepts all major credit cards including Visa, Visa Delta, Visa Electron, Maestro, MasterCard, Solo, Arcadia Group Store cards, PayPal, Alipay, MasterPass and China UnionPay.
Dorothy Perkins again creates a differentiating facility where patrons can opt to ‘buy now, pay later’. Using Klarna account, a customer can add items to the cart and on checkout opt for ‘buy now and pay later’. When the goods arrive, the purchase is then collected to the Klarna account. Customers can pay the interest free amount to Klarna at the end of the Buy Now, Pay Later period. Beyond the period, interest would be added to the total amount.
Customer friendly return policy.
Dorothy Perkins has a customer friendly return policy that is easy to comprehend and abide by. Patrons wishing to return their purchased item can do so within 14 days from the date of receipt of the items either by way of post or get the same collected by Collect+.
Exchange requests, if any can be made by visiting nay of the many stores of Dorothy Perkins.
Deals and Offers
Dorothy Perkins is highly customer oriented company that aims to bridge the gap between fashion on the runway and fashion at home. The Company keeps rejigging its display to ensure only the in vogue items are displayed. Past fashion items are cleared out through annual sales at reduced prices. Such offers and discounts are put up on the website to ensure its esteemed customers leverage the highly discounted items. Customers can keep tab of these annual sales or flash sales through the Dorothy Perkins magazine. More so, customers are excited to shop from the website using discount coupons and vouchers that offer huge discounts. Dorothy Perkins Voucher Codes & Promos also offer various privileges and special benefits.
Dorothy Perkins is active on the social media platform including Facebook, Twitter and Pinterest, by regularly updating write-ups on how to fashion oneself, recent developments and upcoming discounts, final clearance sales.
Contact Us
Customer Care Department (UK People):
Contact Number: 0344 984 0261
Opening Hours
• 9am to 11pm (UK time) Monday to Friday
• 9am to 6pm (UK time) Saturday & Sunday
• 9am to 5:30pm (UK time) UK Bank Holidays
For International Customers
Opening Hours
• 9am to 4am (UK time) Monday to Friday
• 9am to 6pm (UK time) Saturday & Sunday
• 9am to 5:30pm (UK time) UK Bank Holidays
EIRE customers: 1800 656 704
French customers: 0800 915 807
German customers: 0800 082 5116
US customers: 1866 296 6672
Australian customers: 1800 720 793